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Research papers

What lies behind the veil

NFO WorldGroup Middle East and Africa has developed alternative methodologies and approaches to help mine consumer minds and tap into the Gulf Arab society that is seemingly inaccessible to marketers and marketing researchers. This paper reviews the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: S. Shree Ram Reddy, Racha Makarem
March 30, 2003
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Citation

Reddy and Makarem (2003a, March 30). What lies behind the veil . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-lies-behind-the-veil-